Roundtable: Regional leaders share their 2023 strategies

Ben Pleat is CEO of Cobu, the leading virtual community engagement platform built for multifamily. 

Living in apartment buildings can be an isolating experience; Cobu makes it easy for residents to connect with their neighbors and neighborhood, turning apartments into homes. By creating a strong sense of community, Cobu helps leading building managers like Bozzuto, AIG, Alliance, Gables Residential, AEW, and Boston Properties to increase resident satisfaction and retention.

As a New York native, Ben has seen first hand just how impactful a sense of community can be toward bringing a sense of belonging to a physical space. Ben is constantly fascinated by innovation in the built world, and has explored the nexus of real estate and technology while with organizations like Goldman Sachs, WeWork, The Harvard Innovation Lab, and Israel Cleantech Ventures. Ben is based in Downtown Boston with his team.  

A seasoned executive with real estate experience in asset management, operations, innovation, and development, Lisa Yeh oversees the performance of each Sentral community, developing and executing strategic and operation plans that ensure overall alignment and success of the Sentral portfolio. Prior to Sentral, Lisa oversaw operations, asset management, CSR, and procurement for Essex Property Trust’s — a best-in-class REIT and member of the S&P 500 — $20 billion+ real estate portfolio across 250 locations.